Subscription Service Love With Food Helps Gourmets Discover New Treats
When Aihui Ong, founder and CEO of Love With Food, a Birchbox-style food subscription service, was applying to the incubator 500 Startups last fall, she wasn’t too optimistic.
She believed in her company, which she had conceived as a sort of Groupon for small food producers, but she knew that she faced tough odds as her company’s sole founder.
“A lot of people in Silicon Valley don’t like the idea of a single founder,” she says. “Starting and launching a business is tough. They think one person can’t do it all. But there are data anomalies.”
When she pitched her company to the accelerator, they told her that of the 250 companies that had gotten funding, only seven had a single founder...