Television and online media – evolving, merging, colliding
The digital media industry has changed dramatically in the past few years.
Craig Montgomery, principal at CMG Partners, a marketing strategy firm, thinks that changes in the mobile and social world represent the most fascinating aspects of the industry’s evolution.
“Tablets and 4G phones are transforming how and when we consume media,” he says. “Most homes have multiple devices, and use them in tandem. Many of us have our laptops or phones nearby when watching television. Imagine the possibilities to truly align these channels and drive better synergies between digital media and traditional media...