U.S. Olympic Committee Announces Expanded Broadcast/Online Coverage of 2012 London
The United States Olympic Committee announced broadcast and online coverage plans for the London 2012 Paralympic Games.
By creating original video content for the U.S. Paralympics YouTube channel, YouTube.com/USParalympics , while also partnering with NBCUniversal and the International Paralympic Committee, U.S. Paralympics will provide the American public with more coverage of the U.S. Paralympic Team than any previous year.
Beginning on Aug. 29 and continuing through the conclusion of the Games on Sept. 9, U.S. Paralympics will provide 10 daily video highlights packages via its U.S. Paralympics YouTube channel . The videos will chronicle the competition, athlete stories and will also include the Opening and Closing Ceremonies. Videos chronicling the lead-up to the Games will also be available in late August.
"As one of only four National Olympic Committees that also manage the Paralympic program, we are committed to increasing Paralympic coverage in the U.S.," said Scott Blackmun, chief executive officer of the USOC. "With this expanded approach to coverage, the USOC is making a significant investment in growing the Paralympic Movement in the United States and introducing more fans to Paralympic sport...