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Prospects for Premium OTT in Western Europe | MTM

Now that Netflix has launched its services in France and Germany, what does the future hold for premium over-the-top (OTT) video offerings in Europe? Are subscription video on-demand (SVOD) services now ready for takeoff in Western European markets?

This white paper from research consultancy MTM London discusses how key market enablers are now largely in place, with prospects for market success and growth varying from country to country. Highlights include:

  • Growth forecasts through 2017 for the SVOD markets in the UK, Germany, and the Netherlands
  • Success factors key to launching new premium OTT services in Europe
  • The differing market dynamics in various Western European countries
  • Economic, technological, marketing, and content considerations for launching new services in European markets

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