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Prospects for Premium OTT in Asia Pacific | MTM

Premium over-the-top (OTT) services are in the early stages in the Asia Pacific region. However, local executives see the next 12-24 months as a tipping point, with Netflix’s launch helping to raise consumer awareness and stimulate investment by local telcos, pay-TV operators, broadcasters and other OTT service providers. Co-sponsored by Vindicia and Ooyala, this illuminating report from research firm MTM is the result of a series of roundtables with industry leaders throughout the APAC region. Highlights include:

  • What OTT content has tremendous potential?
  • What is the future of subscription models and payments?
  • What are the challenges concerning piracy and infrastructure?

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