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Viewing patterns of consumers are dramatically shifting toward watching content on IP-based mobile devices. This trend is causing content companies, Internet firms and even traditional pay-TV providers to look at launching over-the-top products as a way to keep existing subscribers and add new ones.
This FierceCable eBook will take an in-depth look at some of the challenges. The customer acquisition process is far from an exact science.
Download this free eBook today to find out:
This eBook is available for download as a PDF and is designed to be read on your computer or tablet. We recommend using Adobe for an optimal reading experience. Complete the form at the right to download the eBook.