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Building the Perfect OTT Pricing Model

As more providers and startups rush into the over-the-top (OTT) video space, concern over how to stand out from the crowd is increasing—and pricing models are becoming a sticking point in new entrants’ strategies.

Large-scale online video providers like Netflix and Amazon offer subscription-based video on demand (SVOD). On the other hand, OTT giant YouTube has prospered from a multi-tiered ad-supported video on demand (AVOD) structure. And Hulu offers both subscription VOD and ad-based viewing. At the same time, the risk that viewers will tire of paying for several subscriptions at once is looming.

In this eBrief by FierceOnlineVideo, we’ll take a look at primary pricing models for OTT as well as some innovative methods of pricing certain services.

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