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Subscriber Acquisition and Retention in an OTT World

As the over-the-top (OTT) video services market continue to grow, providers across the competitive landscape have two main concerns: Getting new subscribers, and keeping the ones they have. While these two basic market elements drive virtually every single decision, executives in the streaming video industry still face a number of questions, such as:

  • How can OTT providers do a better job attracting and retaining customers?
  • What customer acquisition levers are available to competitors in the space?
  • Which retention strategies are working, and which are not?

Download this actionable eBrief produced by the industry experts at FierceCable and discover the answers to these and other important questions.

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