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SVOD Launch Strategies: Turning It up to 11

Dozens of new subscription video on demand (SVOD) services are cropping up across all corners of the market, resulting in a dizzying array of announcements, price points, go-to-market strategies and brands. They’re all jockeying for position in a market that many expect to eclipse the traditional market for large bundles of pay-TV services. However, there remains a significant amount of uncertainty:

  • How will players navigate this growing space and rise above the crowd?
  • How are they working to monetize, market, and promote their services?
  • What tips and tricks can be gleaned from existing players in the space?

Download this informative eBrief from the editors of FierceCable that delves into these questions by surveying the field and evaluating the aggregators.

Get the eBrief