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Whether your company is contemplating a move into the over the top (OTT) video services market or you’ve already made the leap, you’ve undoubtedly invested substantial time and money to acquire your existing customer base. And retaining those subscribers is key to the long-term success of your business strategy.
However, at the first sign of a payment issue, many billing systems automatically interrupt the subscription service, leading to the dreaded “involuntary churn”. In many cases, failed payment rates – and involuntary churn – can exceed 15% of your subscribers every billing cycle. That’s huge. But what can you do?
What if you could avoid a substantial portion of your involuntary churn? It would be like finding lost change stuffed under your couch cushions.
Download The Road to OTT Success: Healing Failed Payment Transactions and discover for yourself the secret to an overnight 5% revenue uplift.