Kris Nagel at OTTtv Summit

Direct monetisation approaches to foster engagement and expand customer lifetime value

As the OTT industry is going through an enormous and rapid change, sound monetisation strategies are paramount to succeed. Watch Kris in this entertaining and informative business presentation and gain knowledge from live success stories & best practices on how to:

• Maximise recurring revenue through pricing, packaging, bundling, campaigns and promotions
• Create agile business models in response to customer demand
• Keep your customers longer by reducing payment-related churn
• Gain knowledge of consumers and understand key trends with the power of analytics and dashboards for faster & better decision-making

Kris Nagel is a senior technology executive with deep understanding of the “monetisation” challenges facing the Media & Entertainment industry. Over the last 20 years, he has teamed closely with some of the largest and fastest growing Video, Cable, and next generation OTT service providers. In 2008, Kris joined the senior executive team of Vindicia, the leader in enterprise-class subscription billing commerce for digital goods and services, and has led the sales growth of the company to be awarded numerous awards including the Red Herring Global 200 & Americas 100.