Magazine media companies are looking to monetize digital edition subscriptions and premium web content for maximum bottom-line impact. In today's digital economy, subscriptions have emerged as the most effective way for online consumers to obtain high-value digital content – think Netflix and Spotify.
To be competitive, magazine media companies and content providers require modern subscription capabilities that provide a frictionless buying and billing experience. Kris and Barry discuss the digital content monetization landscape and give real-world examples from leading brands such as Texture and Media Prima. Strategies and best practices to be shared include:
- Maximizing recurring revenue through pricing, packaging and promotions
- Frictionless payment strategies that reduce subscriber churn
- Agile subscription and recurring billing business models that respond to customer demand
- Subscriber analytics for faster and improved decision making