Adapt or Die: Monetizing Digital in the Content Revolution

  • Speakers :

The future of video and TV has arrived, and it's available anywhere, anytime, on any device. The new world of OTT video services is transforming the traditional landscape for cable/satellite operators, publishers, broadcasters and content owners. This new market is being driven by the exploding population of “cord cutters” and “cord nevers” who want to watch their favorite videos and TV shows at any time and on any device. So it's time to adapt or die. In this on-demand webinar, we discuss:

  • Creative pricing, bundling, and promotional strategies: Why visionary companies like DirecTV are discovering that monetization strategies are a key factor in determining who succeeds and who fails
  • Subscription-based services: How OTT players are attracting new subscribers and reducing churn
  • Subscriber analytics: How they can best be leveraged

So check out this on-demand webinar today. Because while great content can put you on the path to OTT success, selecting the right monetization model will get your further, faster.

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