On-Demand Webinars

Direct-to-Consumer Streaming | Friend or Cannibal to Pay-TV?

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This webinar examines the impact of services like CBS All Access, HBO Now, Noggin and other direct-to-consumer streaming brands that have broken away from the pay-TV ecosystem. With the number of broadband-only homes in the U.S. approaching 10 million, we examine the opportunities for programmers and operators in branching out of the pay-TV environment.

Highlights include:

  • How these new platforms expand the consumer reach of their respective programmers 
  • The success of broadband offerings from operators like Cablevision who embraced over-the-top (OTT) programming
  • The different perspective of operators like Comcast who view streaming as a potentially cannibalistic threat
  • The impact of OTT services on pay-TV’s core offerings, which have been losing customers at unprecedented rates

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