On-Demand Webinars

Economics of Free in Digital Businesses

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The freemium business model, once nearly exclusive in consumer-oriented markets, has emerged in business-to-business operations. This webinar features case studies of digital businesses offering products and services for “free”, including those that historically shied away from free for reasons including: lack of fit with big ticket business offerings, risk of losing perceived value and willingness to pay, and the high cost of providing customer support for these (free) offerings.

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