Economics of Free in Digital Businesses

  • Speakers :

The freemium business model, once nearly exclusive in consumer-oriented markets, has emerged in business-to-business operations. This webinar features case studies of digital businesses offering products and services for “free”, including those that historically shied away from free for reasons including: lack of fit with big ticket business offerings, risk of losing perceived value and willingness to pay, and the high cost of providing customer support for these (free) offerings.

Get the Webinar