Good Business Sense Could be Killing Your OTT

OTT delivery is revolutionizing the world of video distribution, as providers figure out how to reach customers on all their devices. Unfortunately, it's not only distribution that is being turned upside down. What in the past was viewed as good business sense can seriously damage a video service in the OTT world. In this webinar, we look at a number of standard industry practices and show how they just don’t work in the OTT world. Some of the topics discussed include:

• Why you might be training your customers to steal your content
• How following standard pricing policies can wipe out your profits
• The difference between good and bad revenue, and why it matters
• Why fear-driven marketing can often end up creating what it seeks to avoid