On-Demand Webinars

The Membership Economy

  • Speakers :

Robbie Kellman Baxter, author of The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue, describes strategies on how to turn ordinary customers into members for life, as well as how to:

  • Turn digital subscriptions into forever sales
  • Build an online community your customers will love
  • Develop new loyalty programs that really pay off
  • Transform freemium users into superusers
  • Create a self-generating revenue stream
  • Keep memberships and profits growing for years to come

Revenue streams

For decades, consumers and businesses have joined clubs, bought products and accessed services using a subscription business model. But it has only been in recent years that recurring revenue models have been transformed and perfected through massive changes in technology. Today, the subscription business model ensures ongoing, predictable revenue streams. Nimble companies that focus on ongoing, formal relationships over one-time transactions are thriving. By renting, lending, or offering access instead of just “ownership,” organizations can leapfrog industry leaders. In terms of strategic business decisions, deploying a subscription or membership business model can build loyalty, viral growth, and recurring revenue streams.

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