Why They Leave

  • Speakers :

During this webinar, learn seven of the most common and harmful traps subscription services fall into and how to avoid them, including:

  • Why more content is not always better, and how to leverage existing content
  • The half-truths and misuses of lifetime value, and the metrics you really need to know if you want to maximize your monthly profits
  • Why the ‘Better Mousetrap’ theory of subscription sites (thinking that all you need to do is provide loads of high-quality content) is ultimately an unprofitable path
  • The critical importance of a subscriber’s first week, and how to enhance that experience to dramatically boost retention

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