Winning and Retaining OTT Customers

  • Speakers :

The emergence of OTT is outpacing cable and is expected to reach 1.2 billion viewers by 2017, which has media giants moving to adopt the benefits of OTT. For companies looking to launch an OTT strategy, this presents an enormous market opportunity.

Watch Colin Dixon, Founder and Chief Analyst at nScreenMedia, and Vindicia’s SVP and monetization industry expert Kris Nagel as they delve into the essentials for a successful subscription-based business. Drawing on details from Vimeo, Next Issue Media, and others, they show how to drive greater subscriber loyalty and significant revenue uplift. Topics include:

  • How to reduce subscriber acquisition costs
  • The concept of frictionlessness customer experience
  • Why high subscriber churn might not be as bad a thing as you think
  • Why billing flexibility is key to retaining customers

This is a highly educational on-demand webcast you will not want to miss.

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