White Papers

Forecasting Subscription Revenue to Maximize Customer Value

The subscription business model is not new. In fact, it has enjoyed long-term use as a viable business model to sell everything from newspapers and magazines to home telephone and cable services.

Today, however, the subscription and recurring revenue model has emerged as one of the hottest business trends due to the breadth of product and service offerings now available via this business model. Everything from music to movies to Software-as-a-Service (SaaS) offerings are now based on this ubiquitous model where customers subscribe to products, content, or services on a recurring payment plan.

Published by leading online professional development firm Proformative, this detailed white paper examines how to forecast revenues in a subscription and recurring revenue business model. It further explores the metrics that should be measured and monitored for maximum success.

Topics include:

  • Subscription model advantages
  • Forecasting new subscribers
  • Estimating the Average Revenue Per User/customer (ARPU)
  • Churn rate
  • Net retention rate (NRR)
  • Forecasting subscription revenue
  • Refinements beyond the basic

Download your copy today. You’ll gain actionable information on forecasting subscribers and recurring revenue streams.

Get the White Paper