Acquisition Manager

Acquiring Managers: Blazing the Path to Success

Customer acquisition is the bedrock of every successful subscription business

The success of your acquisition funnel requires a deep understanding of the conversion rates from your various acquisition campaigns and their long-term impact on bottom-line profitability. That’s why Vindicia subscription management and recurring payment solutions provide numerous capabilities to support broader digital customer acquisition:

  • Native integration with global payment methods, currencies, and tax regimes
  • Channel acquisition and affiliate management
  • Campaign management
  • Detailed analytics to track the ongoing trends of your subscribers

Acquisition manager

As a customer acquisition manager, Vindicia® CashBox® campaigns make it easy for you to entice customers to join, renew or upgrade their subscription services, helping you expand your subscription customer base across the globe. You can experiment constantly to attract the broadest audience possible. Manage and analyze the effectiveness of these campaigns until you find the right price and the right customers to maximize your subscription business margins and profits.

With CashBox, it’s easy to test different product and bundle options that will dramatically increase your acquisition of new subscription customers. Easily market to your existing user base to increase their average customer lifetime value (ACLV) with repackaged and bundled online offerings. Effectively communicate with subscribers in a timely and relevant manner. The customizable email templates within CashBox ensure that your offerings reach customers at the right point in their lifecycle. And CashBox reporting capabilities make it easy to identify the key product metrics necessary to focus your efforts where they will have the most success.

Expand your global reach

CashBox has a proven track record of helping acquisition managers succeed in every major global region. Bill in local currencies, send communications in local languages, and automatically apply the correct tax codes. What’s more, you’ll be able to accept the broadest range of the most popular subscription payment methods, from credit cards and debit cards, to Amazon Payments and PayPal, to mobile carrier billing, and even to country-specific payment methods.

View our infographic: Do Subscription-based Companies Need Ads to Thrive?

subscription people

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