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As an innovative CMO responsible for marketing your company’s products or services using the subscription business model, your ultimate success is reflected in the numbers. Like many online providers, you rely on revenue streams from subscriptions, memberships, and other recurring sources. You win when you attract more customers and achieve an excellent return on your customer acquisition costs. Of course, once you’ve acquired a customer, you need to retain his or her business over the long term. The formula seems simple: Win customers and keep them.
Strategic subscription billing is the key to taking average customer lifetime value (ACLV) and other success measures to new heights. Read our featured white paper “On the CMO’s Agenda: 7 Unexpected Ways to Improve Retention and Other Recurring Revenue KPIs” and see how the right subscription billing platform can deliver strategic advantages to your company:
We offer two strategic subscription billing solutions to help you achieve your desired results: Vindicia® CashBox® and Vindicia Select™. CashBox is our comprehensive, SaaS-based subscription and recurring billing platform that helps you increase revenue and customer satisfaction at every stage in the customer lifecycle. If you already have an agile billing platform in place, our Select solution works hand-in-hand with your existing system – leveraging our innovative Advanced Retention Technology™ (ART) system to dramatically reduce the customer churn caused by failed payment transactions.