CMO: the new chief
revenue officer.

Subscription Solutions for CMOs

Improving subscriber retention and recurring revenue to maximize ACLV

As an innovative CMO responsible for marketing your company’s products or services using the subscription business model, your ultimate success is reflected in the numbers. Like many online providers, you rely on revenue streams from subscriptions, memberships, and other recurring sources. You win when you attract more customers and achieve an excellent return on your customer acquisition costs. Of course, once you’ve acquired a customer, you need to retain his or her business over the long term. The formula seems simple: Win customers and keep them.

Strategic subscription billing is the key to taking average customer lifetime value (ACLV) and other success measures to new heights. Read our featured white paper “On the CMO’s Agenda: 7 Unexpected Ways to Improve Retention and Other Recurring Revenue KPIs” and see how the right subscription billing platform can deliver strategic advantages to your company:

  1. Take advantage of marketing flexibility to empower your team to acquire customers
  2. Expand your subscription business model to attract more customers
  3. Use proactive channel management facilities to build revenue
  4. Lower involuntary churn to increase recurring revenue
  5. Gain insights by benchmarking billing metrics against peers
  6. Turn business intelligence into opportunity
  7. Achieve global growth

We offer two strategic subscription billing solutions to help you achieve your desired results: Vindicia® CashBox® and Vindicia Select. CashBox is our comprehensive, SaaS-based subscription and recurring billing platform that helps you increase revenue and customer satisfaction at every stage in the customer lifecycle. If you already have an agile billing platform in place, our Select solution works hand-in-hand with your existing system – leveraging our innovative Advanced Retention Technology (ART) system to dramatically reduce the customer churn caused by failed payment transactions.

Channel Management Video

View our video “How to Drive Better Revenue From Channel Partners”

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Research Report

Read the report from Widmeyer Communications: “Consumer Demand for Value-added Subscription Services”

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Vindicia CashBox Overview

Vindicia CashBox Overview

White Paper

White Paper

7 unexpected ways to improve retention and other recurring revenue KPIs

read more