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If you’re an entertainment content owner, media publisher, or content aggregator, you’re undoubtedly looking at over-the-top (OTT) market strategies to leverage your investments in content creation in order to reach new customers and grow your ongoing revenue streams. While your organization may be new to OTT business models such as subscription video on demand (SVOD) that rely on direct end-user relationships, you are probably discovering that video content monetization is not just the traditional choice between ad-supported vs. pay-per-view (PPV) services. Successful OTT delivery models require a flexible billing foundation to support a wide range of revenue options, including:
Top among these monetization and billing models is the recurring subscription billing model. An effective subscription billing and recurring payment solution for OTT video content needs to be agile in terms of subscriber acquisition, monetization, conversion and retention. It’s not enough to simply provide options for recurring billing. And that’s where Vindicia® solutions can help.
We offer comprehensive SaaS-based OTT monetization solutions that provide content owners and publishers with a wide range of powerful capabilities for OTT subscriber and VOD acquisition, billing, and retention. Our solutions provide cost-effective options for subscription duration, pay-per-use, add-ons, multiple invoicing choices, payment aggregation, virtual currency support for loyalty programs, and a full range of customer payment strategies and payment types. With Vindicia, you’ll be able to easily track subscriptions, orders, transactions, and content libraries. And thanks to our robust analytics capabilities, you’ll be able to take fully take advantage of the information gained through transactional and behavioral monitoring of high-revenue subscribers.