When you hear the term customer relationship management (CRM), you often think of solutions from salesforce.com or Zoho or any number of other vendors. Those products are especially relevant in a more traditional business-to-business setting. In the digital world, the concept of CRM takes on a broader meaning that spans from entitlements to chargebacks.


When marketing and selling digital goods and services, your relationship with customers goes beyond sign-ups and renewals, and extends to managing their entire relationship with you, including if and when they opt-out of your service.

Vindicia Subscribe has a native entitlement system that determines if customers have access to your service. Cross-selling campaigns add more complexity as a single customer can access multiple products, but the Vindicia Subscribe entitlement engine easily handles multi-product subscriptions, so the appropriate calculations and billing take place.

On the flip side, if a customer issues a chargeback, Vindicia Subscribe will instantly remove entitlement privileges while its chargeback management capabilities recover revenue that is rightfully yours. Vindicia Subscribe also provides a series of customer communications capabilities around various billing events to improve your retention, minimize churn and maximize customer lives.