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Subscription Billing Blog

Methods for attracting SaaS customers

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It seems new businesses offering software as a service pop up every hour. With so many options, how do you make your product stand out? This is the core question of marketing, and part of the solution is offering your services on a subscription billing model. This idea, among other concepts, can help customers determine which SaaS product is worth…

Customers are key for IoT businesses on a subscription billing model

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Ask the average person what skill is most important for employees of a business that creates IoT products, and they're likely to say you'd need extensive knowledge of various programming languages. Others might even point to problem-solving skills, noting that they're absolutely critical for solving bugs before and after product launch. While these are both incredibly important, the most valuable skill…

What businesses can learn from changes at Apple and Google

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Recently, the two biggest companies in the mobile app world announced changes to their setups that better support publishers and allow them to monetize their apps. Businesses that generate revenue through subscription billing should make note of these changes and use them as a starting point to brainstorm how they can better provide value to their customers."Apple plans to allow…

Using subscription billing to help businesses prepare for the IoT

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The Internet of Things isn't shutting down anytime soon. According to the latest Ericsson Mobility Report, connected IoT products will outnumber connected mobile devices by 2018 - just two short years from now. New adopters will propel the market to about 16 billion devices by 2021 at a compound annual growth rate of 23 percent from 2015 until that time. The Asia-Pacific area will continue to lead the way in terms of number of connected devices, with Western Europe falling in second…

When creating and selling IoT products, don’t think like Silicon Valley

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Silicon Valley is viewed as the pinnacle of technology, innovation and creativity. Young designers and programmers aspire to live there and work for the next unicorn startup - a recently-created company worth $1 billion or more. Businesses in Silicon Valley are seen as brilliant thought leaders revolutionizing the way humans and corporations navigate their lives. However, nothing is perfect. Businesses,…

Can an old news publication survive on a subscription model?

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It seems British lawmakers see the benefit of converting to a subscription billing model. According to The Telegraph, Culture Secretary John Whittingdale published a white paper stating the British Broadcasting Corporation should try a funding method more sustainable than license fees. He, like other industry professionals, understands that the business environment has changed and that adding services on a subscription billing model could…

Reaching consumers beyond subscription billing

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The publishing industry has long recognized the need for innovative ways of reaching consumers. When readers shifted from printed to digital content, publishers faced the challenge of monetizing this new landscape. Some try to subsist solely on ads while others use subscription billing practices to provide consistent revenue. Often, businesses employing the latter method establish a paywall on their websites…

How price and subscription billing contributes to the customer experience

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These days, businesses find they need a new way to stand out from the competition. As IT Wire wrote, today's environment is no longer just about creating and delivering a product. In a high-stakes world filled with all sorts of competition, consumers have their pick of quality options to choose from. These choices are no longer limited to what's nearby,…

How truth and channels affect customer communications and subscription billing

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Customers have always expected honesty from their service providers. One could even argue that advances in technology and evolved payment models - such as subscription billing practices - have made consumers even more critical of the businesses they interact with. Customer service, value and ease of use remain their highest priorities.To see this point illustrated in the real world, one…

How subscription billing can put an new spin on an old product

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Young adults and their parents will remember trips to the doctor's office as a child. The waiting rooms were often filled with bright, colorful toys like building blocks and bead roller coasters. Scattered among these knickknacks, one could always find the popular children's magazine Highlights. Now, the magazine is shifting from its printed roots, heading into the modern era with…

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