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Go To Market for SaaS Companies

  • Sep 02, 2012
  • By 
    Diversity limited

As the world moves to the oft-heralded “subscription economy”, seemingly every software company is reinventing itself as a SaaS company.

But deciding to go subscription, and actually having everything in place to deliver a service are two different things.

Recently I took part in a webinar with Sanjay Sarathy from SaaS billing and subscription service Vindicia (and, for clarity I’ll point out that I was not paid for taking part in the webinar).

By way of context, SaaS has an estimated market value of $15B in 2012 and corresponding rapid growth thereafter..

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