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But deciding to go subscription, and actually having everything in place to deliver a service are two different things.
Recently I took part in a webinar with Sanjay Sarathy from SaaS billing and subscription service Vindicia (and, for clarity I’ll point out that I was not paid for taking part in the webinar).
By way of context, SaaS has an estimated market value of $15B in 2012 and corresponding rapid growth thereafter..