Connect with Us
North America
  • North America
  • Europe/Middle East/Africa
  • Asia Pacific
  • Latin America
+1 650 264 4700 +44 (0) 208 618 2066 +65 6631 2934 +55 11 3443 7760

Subscription Billing Blog

When creating and selling IoT products, don’t think like Silicon Valley

Authored by:
Silicon Valley is viewed as the pinnacle of technology, innovation and creativity. Young designers and programmers aspire to live there and work for the next unicorn startup - a recently-created company worth $1 billion or more. Businesses in Silicon Valley are seen as brilliant thought leaders revolutionizing the way humans and corporations navigate their lives. However, nothing is perfect. Businesses,…

Can an old news publication survive on a subscription model?

Authored by:
It seems British lawmakers see the benefit of converting to a subscription billing model. According to The Telegraph, Culture Secretary John Whittingdale published a white paper stating the British Broadcasting Corporation should try a funding method more sustainable than license fees. He, like other industry professionals, understands that the business environment has changed and that adding services on a subscription billing model could…

Reaching consumers beyond subscription billing

Authored by:
The publishing industry has long recognized the need for innovative ways of reaching consumers. When readers shifted from printed to digital content, publishers faced the challenge of monetizing this new landscape. Some try to subsist solely on ads while others use subscription billing practices to provide consistent revenue. Often, businesses employing the latter method establish a paywall on their websites…

How price and subscription billing contributes to the customer experience

Authored by:
These days, businesses find they need a new way to stand out from the competition. As IT Wire wrote, today's environment is no longer just about creating and delivering a product. In a high-stakes world filled with all sorts of competition, consumers have their pick of quality options to choose from. These choices are no longer limited to what's nearby,…

How truth and channels affect customer communications and subscription billing

Authored by:
Customers have always expected honesty from their service providers. One could even argue that advances in technology and evolved payment models - such as subscription billing practices - have made consumers even more critical of the businesses they interact with. Customer service, value and ease of use remain their highest priorities.To see this point illustrated in the real world, one…

How subscription billing can put an new spin on an old product

Authored by:
Young adults and their parents will remember trips to the doctor's office as a child. The waiting rooms were often filled with bright, colorful toys like building blocks and bead roller coasters. Scattered among these knickknacks, one could always find the popular children's magazine Highlights. Now, the magazine is shifting from its printed roots, heading into the modern era with…

3 tips for using a subscription billing model to increase customer retention

Authored by:
Keeping a healthy number of customers carries more weight for businesses in recent years. B2B International, a market research firm, polled B2B marketers across the U.S. and Western Europe and found companies were more attuned to customer retention in 2015 than in 2014, eMarketer reported. The study was conducted during October and November 2015 and spanned businesses in a variety of…

Amex-backed subscriptions head for a cliff

Authored by:
Last year Costco announced that they were terminating their partnership with American Express and would no longer accept Amex at their stores nor would they issue Amex cards to members. This was seen as a big blow to American Express, as the Costco cards make up about 11% of their issued cards.  All Costco Amex cardholders will be issued a…

New vs. existing: Why companies on a subscription billing model should shift their customer strategy

Authored by:
The matter of customer retention versus acquisition is one that's often debated. Studies show it's more costly for a business to recruit new customers than to maintain healthy relationships with older ones. However, every professional knows neither group can be ignored, especially when the business runs on a subscription billing model. Older customers sustain a company, and acquiring new ones…

Why businesses should be clear about subscription billing and customer communication

Authored by:
Businesses adopting a subscription billing model must clearly define their terms and conditions to avoid negative press and multiple chargebacks. According to Business Insider, Kate Hudson's athletic line Fabletics and its parent company JustFab are under fire for misleading communication. Fabletics provides inexpensive fitness wear on a subscription basis: Consumers pay a fee and get a personalized outfit each month.…

Subscribe to Blog