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Media Prima is using Vindicia CashBox to support various billing requirements across the MPB Group.
Vindicia CashBox will play an integral role as it relates to Media Prima’s strategy to develop a fully-integrated media group with a unified customer experience.
Media Prima currently has more than four million registered users on TonTon, the Malaysian video portal, and more than five million readership for Media Prima’s three printed media.
The company selected Vindicia CashBox based on its ability to support various content management technologies through its open API architecture and its flexibility to provision Media Prima’s various business models. In addition, Media Prima will be using CashBox’s use of credits as a way to build loyalty and a connection around its various content streams.
"Vindicia will allow Media Prima users to have an easy and seamless experience when purchasing or signing up for content, which will help us build loyalty and affinity for our various service offerings," said Paul Moss, GM of platforms and technology at Media Prima Digital.
"Vindicia will be integral in Media Prima’s mission to unify the full customer experience across all our platforms," said Moss.
Gene Hoffman, chairman and CEO of Vindicia, said that as companies increasingly turn to subscription and recurring revenue business models, they’re finding that traditional billing platforms fall short. "CashBox delivers the go-to-market flexibility, security, reporting, and customer support that companies need to thrive in the subscription economy."