BELMONT, Calif. — August 16, 2011 — Vindicia, leading provider of SaaS billing solutions that help digital leaders optimize customer retention and acquisition through integrated marketing best practices, today unveiled new marketing capabilities for its Vindicia® CashBox® SaaS billing solution. The company launched new dashboard applications to help digital merchants make better business decisions and identify key trends in their customer base. In addition, a new integration feature provides native integration into common email systems, beginning with Responsys’ Interact Suite.
The new dashboard and reporting capabilities provide digital merchants with the financial and customer data they need to develop a deeper understanding of their business. The dashboard application gives digital merchants an integrated, unified perspective on their organizations’ online business. Providing visualized transaction, revenue, and subscriber data, the dashboard enables digital merchants to understand impacts of different customer acquisition efforts, highlight demographic trends, and generate insights on partner and affiliate profitability.
The new email marketing integration capabilities enable digital merchants to deliver strategic emails to customers automatically, based on billing events. A powerful tool for increasing customer retention, this capability gives digital merchants the ability to deliver strong value messages, establish the right number of “customer touches” and create timely cross-sell and up-sell opportunities.
We’re living and working within a transformative time – and brands and consumers are interconnected like never before. “Customers no longer interact with companies from a ‘channel’ perspective; instead, they interact through touchpoints. These touchpoints include channels such as stores, branches, call centers, and websites, but also emerging interactions such as apps, social media, mobile sites, SMS messages, and interactive advertising – across a wide range of devices such as smartphones, tablets, Internet TVs, cars, and even appliances,” said Brian Walker, Vice President and Principal Analyst at Forrester Research Inc. in his blog on March 11, 2011 entitled: “Welcome To The Era Of Agile Commerce”.
No doubt, online merchants must adopt sophisticated tools to optimally manage these many touchpoints. The Vindicia solution delivers detailed analytics on transaction, financial and subscriber growth metrics, helping business professionals better predict future revenues and identify areas to target for growth. The dashboard application ships with over twenty standard report templates available online, via download or through an API.
“As digital merchants increasingly depend upon billing solutions as a marketing asset, they require more sophisticated capabilities,” said Gene Hoffman, CEO, Vindicia. “The email integration and dashboard enhancements we are announcing today respond to this need, providing advanced functionality that enables digital merchants to extract the full value from our CashBox solution.”
Vindicia is a leading provider of SaaS billing solutions that help digital leaders optimize customer retention and acquisition through integrated marketing best practices. Over the past twelve months, Vindicia clients sent $2 billion through its CashBox solution, billed in every global region, and generated $50 million in annual incremental revenue. Our clients include Symantec, TransUnion Interactive, Intuit, Activision Blizzard, Bloomberg, and Next Issue Media. To learn more, please visit www.vindicia.com