Analyst Reports and Reviews

Consumer Demand for Value-added Subscription Services | Widmeyer

Widmeyer Communications surveyed 1,000 U.S. adults who maintain at least one paid subscription service in order to gauge the demand for value-added services. Download the 22-page research report for actionable survey results such as:

  • 90% of survey respondents are willing to upgrade to a premium package with added privileges
  • 84% are willing to pay $1.99 extra for a premium package
  • 76% are willing to pay $3.99 extra for a premium package

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