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Analyst report

Digital Payments and Diversification | MTM

European newspaper and magazine publishers are experiencing dramatic changes. The growth of digital media consumption and shifts from print to digital advertising are disrupting the market, driving publishers to reinvent themselves as multichannel, multimedia businesses.

In order to understand these trends and provide recommendations for the industry, Vindicia commissioned the analyst report “Digital Payments and Diversification: Where Next for European Publishers?” by research consultancy MTM. The report provides a snapshot of developments in the premium digital content market, focusing on the experiences of publishers in the UK, Germany, Sweden and the Netherlands. Actionable findings include:

  • Publishing industry barriers and challenges
  • Moving forward with paid-for offerings
  • The future of digital diversifications
  • Priorities and focus for European publishers

Download this in-depth analyst report today and learn how transformation, experimentation and business innovation are becoming critical priorities for European publishers.

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