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Digital content and services are everywhere today, and many are available on a subscription or recurring basis. The burning question remains, “how to develop a consistent stream of customers, reduce churn and keep acquisition costs to a minimum.” The customer acquisition process is far from an exact science.
Acquisition channels offer the ability to achieve broader distribution than internal efforts alone can deliver. And you can tune pricing and products to match the needs of prospective customers for each channel. But without a proper channel strategy, you can easily spend a lot of time and resources for minimal return.
This eBook will provide you information on the various components you’ll want to address as you test an acquisition mix best suited for your organization, and your target audience.