Featured Speaker: John Kogan, CEO, Proformative; Mark Resnick, COO & CFO, Vindicia; Doug Smith, SVP, Vindicia
The subscription business model has emerged as an imperative for driving predictable revenue streams within an unpredictable economic environment. Board members, investors and your own company’s leaders expect to see benchmarks, as well as intelligence around top-performer metrics and KPIs, in order to understand the business and its most effective growth strategies.
Long time CFO, Mark Resnick, shares his financial insights and best practices to thrive in the subscription-based economy. He is joined by technology expert, Doug Smith, who highlights how successful companies are transforming their subscription businesses into competitor portfolio envy.
Featured Speaker: Robbie Baxter, Author of the Membership Economy; Bryta Schulz, SVP, Marketing, Vindicia
This is The Membership Economy. Join Author Robbie Kellman Baxter as she shares some key concepts from her book, The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue, published by McGraw-Hill (March 2015).
Featured Speaker: Bryta Schulz, SVP, Marketing, Vindicia; Paula Minardi Digital TV Content Marketing Ooyala; Jon Watts Director and Co-founder MTM
A snapshot of industry perspectives on the evolution of the market. In this webinar, we’ve shared our predictions and forecasts for the premium OTT market in the US and discuss the recently published report, including:
Featured Speaker: Lead Author Brett Sappington, Parks Associates | Bryta Schulz, Vindicia | Paula Minardi, Ooyala
Over-the-top (OTT) content delivery has opened a new frontier for video distribution and the floodgates for new competition. Although competition is fierce, the OTT marketplace remains ripe with opportunity for innovative entrants. So how do you survive in a crowded marketplace and build the momentum necessary to find success in the online video world? In the OTT Playbook webinar – co-sponsored by Vindicia and Ooyala – leading research firm Parks Associates explains how to stand out from the crowd, identify and target your niche, promote your service, and monetize effectively.
Featured Speaker: Gene Hoffman, Chairman and CEO, Vindicia | Liz Miller, SVP, Marketing, CMO Council | Vidya Vishal, AVP Strategic Marketing, Equifax
Whether currently engaging in online commerce or contemplating such a move in the future, successful CMOs are realizing that their customers want a personalized, frictionless purchasing experience. Consumers seek agile interactions, painless fulfillment, and a memorable experience. CMOs are increasingly embracing a new priority: Identifying new and recurring revenue opportunities and optimizing the consumer experience to maximize customer lifetime value. To address these new mandates for digital marketing, monetization, and frictionless commerce and experience, view the CMO Council’s on demand webcast, where we discuss and debate the realities of transforming organizations, strategies and revenue models and develop winning strategies to successfully navigate the online revenue maze.