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Webinars for Subscription Billing & eCommerce Business Models

The CMO Agenda | 7 Ways to Improve Customer Retention and Other Revenue KPIs

Featured Speaker: Kris Nagel, Industry Monetization Expert, Vindicia | Doug Smith, SVP, Client Services, Vindicia

As a CMO relying on recurring revenue, your success is reflected in the numbers. You win when you attract more subscribers or members, see an excellent return on customer acquisition costs, and retain customers longer. Traditional methods will take you to a certain level of success. But to push performance even higher, you need to dig even deeper.

The subscription business model has emerged as an imperative for driving predictable revenue streams within an unpredictable economic environment. Board members, investors and your own company’s leaders expect to see benchmarks, as well as intelligence around top-performer metrics and KPIs, in order to understand the business and its most effective growth strategies.

Long time CFO, Mark Resnick, shares his financial insights and best practices to thrive in the subscription-based economy. He is joined by technology expert, Doug Smith, who highlights how successful companies are transforming their subscription businesses into competitor portfolio envy.

A CFO’s Guide to Building a Subscription Revenue Portfolio

Featured Speaker: John Kogan, CEO, Proformative; Mark Resnick, COO & CFO, Vindicia; Doug Smith, SVP, Vindicia

The subscription business model has emerged as an imperative for driving predictable revenue streams within an unpredictable economic environment. Board members, investors and your own company’s leaders expect to see benchmarks, as well as intelligence around top-performer metrics and KPIs, in order to understand the business and its most effective growth strategies.

Long time CFO, Mark Resnick, shares his financial insights and best practices to thrive in the subscription-based economy. He is joined by technology expert, Doug Smith, who highlights how successful companies are transforming their subscription businesses into competitor portfolio envy.

The Membership Economy | Thinking Beyond Subscriptions

Featured Speaker: Robbie Baxter, Author of the Membership Economy; Bryta Schulz, SVP, Marketing, Vindicia

This is The Membership Economy. Join Author Robbie Kellman Baxter as she shares some key concepts from her book, The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue, published by McGraw-Hill (March 2015).

MTM Research | Prospects for Premium OTT in the US

Featured Speaker: Bryta Schulz, SVP, Marketing, Vindicia; Paula Minardi Digital TV Content Marketing Ooyala; Jon Watts Director and Co-founder MTM

A snapshot of industry perspectives on the evolution of the market. In this webinar, we’ve shared our predictions and forecasts for the premium OTT market in the US and discuss the recently published report, including:

  • Predictions and forecasts for the industry in 2018
  • Underlying enablers and barriers for OTT services
  • Key growth drivers
  • Prospects for niche offerings
  • Pay-TV and premium OTT convergence

Parks Associates’ Research Webinar: The OTT Playbook – Keys to Building Momentum

Featured Speaker: Lead Author Brett Sappington, Parks Associates | Bryta Schulz, Vindicia | Paula Minardi, Ooyala

Over-the-top (OTT) content delivery has opened a new frontier for video distribution and the floodgates for new competition. Although competition is fierce, the OTT marketplace remains ripe with opportunity for innovative entrants. So how do you survive in a crowded marketplace and build the momentum necessary to find success in the online video world? In the OTT Playbook webinar – co-sponsored by Vindicia and Ooyala – leading research firm Parks Associates explains how to stand out from the crowd, identify and target your niche, promote your service, and monetize effectively.