Featured Speaker: Gene Hoffman, Chairman and CEO, Vindicia | Liz Miller, SVP, Marketing, CMO Council | Vidya Vishal, AVP Strategic Marketing, Equifax
Whether currently engaging in online commerce or contemplating such a move in the future, successful CMOs are realizing that their customers want a personalized, frictionless purchasing experience. Consumers seek agile interactions, painless fulfillment, and a memorable experience. CMOs are increasingly embracing a new priority: Identifying new and recurring revenue opportunities and optimizing the consumer experience to maximize customer lifetime value. To address these new mandates for digital marketing, monetization, and frictionless commerce and experience, view the CMO Council’s on demand webcast, where we discuss and debate the realities of transforming organizations, strategies and revenue models and develop winning strategies to successfully navigate the online revenue maze.
Featured Speaker: Steve Booth, industry monetization expert and VP, Vindicia
Magazine media companies are looking to monetize digital edition subscriptions and premium web content for maximum bottom-line impact. In today’s digital economy, subscriptions have emerged as the most effective way for online consumers to obtain high-value digital content – think Netflix and Spotify. To be competitive, magazine media companies and content providers require modern subscription capabilities that provide a frictionless buying and billing experience. View this event to learn about the digital content monetization landscape. Enterprise-class innovations happening within consumer-facing subscription billing services are highlighted.
Featured Speaker: Kris Nagel, Senior Vice President, Worldwide Field Operations | Joel Espelien - Senior Analyst, The Diffusion Group
The business models of over-the-top services like Sling TV differ radically from traditional pay-TV distribution. With these nascent businesses delivering far less in the way of subscriber fees, we’ll explore new ways for operators to make their models work. We’ll examine new revenue streams, such as addressable adverting, as well as new programming price structures. This webinar will provide brief overview of the economics that make OTT work.
Featured Speaker: Kris Nagel, Industry Monetization Expert, Vindicia
Online sports, especially live events, is growing in popularity, but the challenges to delivering a seamless experience are significant. Join our expert panel as we look at all facets of streaming a major sporting event as we dive deep into key areas of concern:
Featured Speaker: Doug Smith, SVP, Client Services, Vindicia
How vulnerable is your company’s revenue stream? If your customers are used to receiving products or services for which your company charges on a recurring basis, then you are well aware how much your business depends on retaining customers and preventing churn. What many companies do not recognize is that they are at risk of losing business — and customers — not because customers choose to leave them but rather because of unsuccessful payment transactions. From this Webcast, you will learn:
This is one Webcast you will not want to miss if you intend to sustain recurring revenue from — and the ongoing loyalty of — your customers.