Featured Speaker: Bryta Schulz, SVP Marketing, Vindicia | Jon Watts, Director & Co-Founder, MTM | Mongchee Chang, Head of Marketing APJ, Ooyala
Subscription over-the-top (OTT) services are in the early stages in the Asia Pacific region. However, local executives see the next 12-24 months as a tipping point, with Netflix’s launch helping to raise consumer awareness and stimulate investment by local telcos, pay-TV operators, broadcasters and other OTT service providers. Join us for this informative webinar based on the recent MTM analyst report “Prospects for Premium OTT in Asia Pacific” covering topics such as:
Featured Speaker: Bryta Schulz, SVP Marketing, Vindicia | Jon Watts, Director & Co-Founder, MTM | Paula Minardi, Content Strategy Manager, Ooyala
This webinar examines Subscription over-the-top (OTT) services that are proliferating across Latin America. How do leading industry participants in Mexico, Brazil, and Argentina believe the market will develop through 2018? What are the prospects for growth and what factors will drive or hold back the market? Join us for this informative webinar based on the recent MTM analyst report “Prospects for Premium OTT in Latin America” covering topics such as:
Featured Speaker: Kevin Cancilla, Director of Marketing, Vindicia; Alan Wolk, Senior Analyst, The Diffusion Group; Elizabeth Hendricks North, President and CEO, CuriosityStream; and Bill O’Hara, CEO, KlowdTV
This webinar examines the impact of services like CBS All Access, HBO Now, Noggin and other direct-to-consumer streaming brands that have broken away from the pay-TV ecosystem. With the number of broadband-only homes in the U.S. approaching 10 million, we examine the opportunities for programmers and operators in branching out of the pay-TV environment.
Featured Speaker: Robbie Baxter, Author of the Membership Economy; Bryta Schulz, SVP, Marketing, Vindicia
Robbie Kellman Baxter is the author of The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue. Her popular book presents real world examples on how to turn ordinary customers into members for life. Join Robbie and Vindicia SVP Bryta Schulz as they deep dive, chapter by chapter, into key concepts from her book. With this 7-part webinar series, you’ll gain proven strategies to grow memberships and recurring revenue for years to come.
Featured Speaker: Kris Nagel, Industry Monetization Expert, Vindicia | Doug Smith, SVP, Client Services, Vindicia
As a CMO relying on recurring revenue, your success is reflected in the numbers. You win when you attract more subscribers or members, see an excellent return on customer acquisition costs, and retain customers longer. Traditional methods will take you to a certain level of success. But to push performance even higher, you need to dig even deeper.
The subscription business model has emerged as an imperative for driving predictable revenue streams within an unpredictable economic environment. Board members, investors and your own company’s leaders expect to see benchmarks, as well as intelligence around top-performer metrics and KPIs, in order to understand the business and its most effective growth strategies.
Long time CFO, Mark Resnick, shares his financial insights and best practices to thrive in the subscription-based economy. He is joined by technology expert, Doug Smith, who highlights how successful companies are transforming their subscription businesses into competitor portfolio envy.