7 Monetization Habits of Successful Magazine Companies

  • Speakers :

Magazine media companies are looking to monetize digital edition subscriptions and premium web content for maximum bottom-line impact. In today's digital economy, subscriptions have emerged as the most effective way for online consumers to obtain high-value digital content – think Netflix and Spotify.

To be competitive, magazine media companies and content providers require modern subscription capabilities that provide a frictionless buying and billing experience. Kris and Barry discuss the digital content monetization landscape and give real-world examples from leading brands such as Texture and Media Prima. Strategies and best practices to be shared include:

  • Maximizing recurring revenue through pricing, packaging and promotions
  • Frictionless payment strategies that reduce subscriber churn
  • Agile subscription and recurring billing business models that respond to customer demand
  • Subscriber analytics for faster and improved decision making

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