On-Demand Webinars

Consumer Attitudes Towards Online Subscription Services

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Widmeyer Communications recently surveyed 1,000 U.S. adults who subscribe to at least one paid service in order to gauge the demand for value-added services. Among the survey findings were a very high interest in extras and a willingness to pay more for added subscription benefits:

  • 90% are interested in upgrading to a premium package with added privileges
  • 84% are willing to pay $1.99 extra for a premium package
  • 76% are willing to pay $3.99 extra for a premium package

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