7 Secrets to SaaS Subscription Revenue Growth

In a subscription-based business, understanding where you can pick up an extra half percentage point each month can lead to annualized double-digit gains in revenue. Based on our experience running SaaS-based recurring revenue businesses and managing 241 million accounts that have transacted $24.8 billion with Vindicia, we share some insights that every SaaS business should consider. Highlights include:

  • Consider “subscriber worthiness” to optimize sales targeting efforts
  • Create dynamic, customer-centric coupon and promotion campaigns
  • Measure customer engagement to influence pricing and packaging
  • Implement customer acquisition activities that lead to longer customer lifetimes

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