Educational Materials / Whitepapers

A how-to guide for CFOs and other business leaders

Recurring revenues are the lifeblood of subscription businesses. However, a persistent challenge is the issue of failed payment transactions. These failures not only impact revenues, but also contribute to passive churn, causing long-term damage to CLV, the customer experience, and profitability.

As we approach 2024, it is important that CFOs and other department leaders at companies that depend on recurring payments reflect on their past strategies and explore more effective approaches to combating failed transactions. This white paper focuses on the issue of passive churn, and how failed payment recovery solutions can lead to revenue maximization in 2024.