As a subscription business, your critical metric is average customer lifetime value (ACLV). Clients who successfully implement a subscription business model understand how different components like customer acquisition and retention interact to optimize ACLV. Successful subscription businesses also understand the importance of testing different pricing plans, implementing a regular cohort analysis, and crafting the appropriate up-sell and cross-sell messages. Vindicia® CashBox® is a SaaS-based billing platform that helps subscription businesses manage all of these challenges.
From over-the-top (OTT) video and other digital media to productivity and lifecycle services and more, subscription billing businesses have two customer pipelines – new customer signups and existing customer renewals. To address this, we constantly innovate and add new capabilities into Vindicia CashBox that further reduce customer churn and increase your ACLV. Vindicia CashBox provides a fully customizable system that will retry declined transactions as many times as makes sense for your business, with a business model that charges only for successful transactions. Further, our proprietary ART Advanced Retry Technology™ system enhances existing retry logic to add up to an additional 5% to your monthly transaction success rates.
Vindicia CashBox also allows you to choose and implement the payment methods that are appropriate for your subscription service and global region, calculate and collect the relevant regional sales or VAT taxes, and manage the appropriate entitlements for your customers.
Digital businesses rely on campaigns to both attract new subscribers and build brand equity. Vindicia CashBox brings subscription businesses greater flexibility to define the appropriate promotion and analyze the business impact of that promotion, and to conduct A/B or multi-variate tests to determine the effectiveness of different campaigns.