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Using psychographic data to predict, prevent and combat customer churn

Using psychographic data to predict, prevent and combat customer churn

October 23, 2018 | Kevin Cancilla

Psychographic data is valuable for subscriptions-based businesses to analyze.

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Subscriptions and AI - where do we go from here?

Subscriptions and AI - where do we go from here?

April 10, 2018 | Kevin Cancilla

AI technology has significant implications for subscription businesses.

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3 acquisition costs you don't want to forget

3 acquisition costs you don't want to forget

September 13, 2017 | Kevin Cancilla

Businesses should make note of these three metrics when tracking customer acquisition costs.

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Partnering with publishers: New ways to market subscriptions

Partnering with publishers: New ways to market subscriptions

July 26, 2017 | Kevin Cancilla

Media outlets have started recommending subscriptions in addition to or in lieu of traditional...

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What move should you make when subscribers leave?

What move should you make when subscribers leave?

July 5, 2017 | Kevin Cancilla

Active customer churn, especially in significant numbers, should compel companies to evaluate their...

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Media publications (and others) can improve subscriptions through podcasts

Media publications (and others) can improve subscriptions through podcasts

June 16, 2017 | Kevin Cancilla

Podcasts give a literal voice to a publication's most-read contributors. This provides another...

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Strategies to attract new subscribers

Strategies to attract new subscribers

February 2, 2017 | Kevin Cancilla

Numerous businesses saw declining revenues and new subscribers last year. To combat this trend,...

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Defining your product in a customer-centric manner

Defining your product in a customer-centric manner

January 18, 2017 | Kevin Cancilla

Sum up your product in a way that answers customers' questions and encourages retention.

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