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The Impact of OTT on the Future of TV

Digital Media Wire’s “Future of TV” is just around the corner. Our CEO, Gene Hoffman, was invited to be a panelist for: “OTT Delivery: The Future of the Virtual Multi-system operators (MSOs).” This panel will discuss the emergence of new business models for third-party distributors, television networks and competing operators as MSOs begin to untether broadband pipes from the subscription television consumer product. In advance of the conference, Clark Buckner with TechnologyAdvice, interviewed Gene regarding his perspective on the conference, the future of TV/video/content, the disruptive subscription market and the role that Vindicia plays. The full podcast is available below, but I’d like to highlight two key points.

As Gene mentions in the interview, Vindicia enables our customers to respond to their markets demands with a subscription model, particularly for over-the-top (OTT) content.  People want to watch what they want to, when they want to, where they want to and use whatever device they want…we say give them what they want.  We make it easier for you to give your customers what they want while generating recurring revenue.  This is great for the end-users and businesses alike. 

Gene also mentions that it is important to make it easy for customers to customize their own solution by upgrading, downgrading or bundling.  Our comprehensive subscription billing and recurring payment solution, CashBox®, enables customers to change their subscription billing preferences, allowing customers to choose the plan they want or need instead of canceling. Superior customer acquisition and retention leads to increased revenue, but can also lead to increased systems complexities. CashBox removes these issues with proven reliability and scale. It is easy for your business to implement and provides flexibility, so that you can be responsive to an ever-changing marketplace.

We hope that you will join us at the “Future of TV” to discuss the disruption in the marketplace and how that disruption can be good for your business, especially as it relates to the monetization of over-the-top (OTT) content and how a subscription solution can create revenue lift for your organization.

The Interview was conducted by Clark Buckner from TechnologyAdvice.com (they provide media coverage in the games and gamification industry. They have free guides on clever strategies for employee training using games, customer loyalty gamification software and much more). Also be sure to check out their tech conference calendar for more great events like DMW Week.

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